THIS IS WHY YOU SHOULD NEVER BE YOUR OWN BOSS
Many people have been told to start and jump into business… those have been the worst decisions that eventually made in life because they jump into business without thinking of inventing. They jump into business without finding the most important role of an Entrepreneur. They simply think, business is about doing and understanding the technical works of the business. Therefore, you find an apprentice caterer after graduating; starts a caterer shop… 30 years after, you still find that caterer in that small and little shop, hoping that one day things will change. Or an Accountant after seeing the way his boss runs the business decides to start his own Accounting Firm. He probably attended a seminar on Be Your Own Boss. He was thrilled at the seminar where the motivational speakers told them that all that is needed for successful Entrepreneurship is Courage. Then he steps out with Courage but no Concept. He has aggressive step, but not progressive direction. He has Enthusiasm without Enterprise. He has motivation but no education. He has songs for achievement but no soul for achievement. He has Intellectual effort but no intellectual technique. One day, he exhaust all his motivation, there is no concept to fuel his courage. The business he started years ago because a Curse.
The failure of most businesses is the failure of most Entrepreneurs to understand the real essence of business. The failure of more than 120, 000 failing businesses in West Africa each year is the failure of the Entrepreneurs to think Invention. Many are thinking that starting a business is an achievement, but the real achievement is the sustainability of your business… it is invention thinking that facilitates the sustainability of your business. The death of businesses each year is alarming but it is traceable to poor invention. Your business can never rise above the level of your thought pattern. The value of your business is in direct proportion with the invention thinking.
I and Tade while learning from the feet of our RARE Mentor, soon began to dump several business ideas because we discovered how much we had to labour in those businesses for them to generate profits and wealth for us. RARE Mentor showed us that the first and primary job of an Entrepreneur is to invent his company not to build a company. It is the invention that determines the building. A business is worth nothing that takes your time… any business that takes your time, owns you… you don’t own it.
Then we discovered how it had been easy for our RARE Mentor to create several world-class businesses… the concept of inventing. It didn’t take long for us to discover that the owners of powerful, prestigious and prosperous companies are simply inventor. They specialize in inventing businesses that can work whether they are there or not.
When RARE Mentor began to show us the step-by-step method of inventing a business that can work whether you show up or not, we realize the big factor between those who own corporations that have lasted for generations and those whose businesses last for only a decade was the invention factor…
We became ready to take on the world… to proudly show the world what two young men had learnt from the feet of their mentor. But RARE Mentor had an assignment for us, he mandated us not to be selfish with his teachings and secrets he had shown us. One day, RARE Mentor led us inside his library, which he called The Wisdom Companion Chamber, speaking with a voice that he uses whenever he wanted us tom pay great attention, Once, inside that hall of books, he said to us, ‘create an Entrepreneurs Freedom Coaching Firm that will show Entrepreneurs, especially African Entrepreneurs,’ he said, smiling and gazing at our curious faces. Continuing, he said, ‘show them the same strategies that I’ve shown you and then your light shall break forth… their success will be your success. That was how our company, RARE COACHING Company was created.
Ever since, we began to take the messages and teachings of our RARE Mentor to African Entrepreneurs, we have seen significant success. We are delighted to say that the results attained so far have been humbling and favourable even beyond our most extravagant expectations.
I remember a symposium that our company once put together for Young Entrepreneurs in Surulere, Lagos. It was an exciting meeting like every of our meetings. That particular meeting was like a movie for every Entrepreneur in attendance, where each saw their lives--- past, present and future. Many of these Entrepreneurs, didn’t particularly liked the future they saw, but obviously, they knew they’d had to do something about it, if they want a turn-around.
A particular fellow who had been fashion icon in Nigeria with large number of celebrities and top personalities as his client was among those who attended the symposium. The fellow walked up to Tade after the program. He was already approaching 40 years and was not yet married. Not that he didn’t want to but because, he had paid so much attention to his business that he didn’t know when time had passed him. He was speaking with so much pained trying to hold back the tears, he had to work had in the business for the business to be successful. The problem was that he couldn’t even grow beyond his capacity. He was limited by his business. Another lady came to me, she had started a Make-up Company four years before attending that symposium. According to her, ‘you have just revealed my life to me… I have been hiding from the truth hoping that no one will know that I have been a weak Entrepreneur.’ According to this lady, it was in the course of trying to expand her business that she discovered that her business could not expand beyond her. The business of Make-up had become a burden for her. She had started business following the advice of friends and senior colleagues to start her own business after learning from a Former Boss. They had told her, she could do the job better than her former boss. But her business could only function properly if she worked in the business, in fact, she is the business. The Fashion Designer, knew how to design but he mistook knowing how to design clothes for knowing how to invent the business of designing clothes. The lady mistook knowing to do make-up for knowing how to invent the business of make-up. A lot of people have been caught in the quagmire of mistaking the jobs they know how to do for the business they can create.
All you ever need as an Entrepreneur is to for optimum business success is to a creative business tool, RARE Mentor called the tool, The Language of Entrepreneurs Freedom™. In this tool, you understand the Inner Game of Entrepreneurship®, The Prosperous Marketing Secret®, The Cash-Dumping Ground System®, People Power Strategies® and The Power to create a Cloneable Business®.
It’s time for us to conclude this write-up. If you really wish to live the life our RARE Mentor’s daughter, then you owe yourself a duty to own this Information Kit. For how long will your school continue working successfully only when you are there to make sure things are working? Today is the time to act. So take the first R*A*R*E step …. And get into action
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
Tuesday, November 24, 2009
THIS IS HOW TO SECURE YOUR HERITAGE AS AN ENTREPRENEUR
THIS IS HOW TO SECURE YOUR HERITAGE AS AN ENTREPRENEUR
Years ago when I was Associate Editor of one of Africa’s Leading magazine at age 21, I thought I was the most successful young Nigerian. My valued friend, Tade Esan was a Book Consultant to some of the top Business Executives, both of us had a lot of good things going on for us. I and Tade had met at a Developmental program created by another good friend, Kunle Samuel. The program was called, Adding to Life. It was an in-door program for some of the great young minds in Nigeria, which was where I and Tade had the first contact. Each of us struck the other with insightful thoughts, that we became friends immediately even at a time when I rarely made friends. The journey of our friendship had remained stronger and glorious by the day.
Later, as we progressed in our relationship, I started experiencing a growing melancholy towards my exalted position and work as a Development Consultant and Associate Editor. I wanted something more that could be more strategic and helpful to Entrepreneurs. The passion was so strong that I began to write and research on Entrepreneurship in Africa. It was an amazement that I found that successful Entrepreneurship in Africa has not endured.
As usual, I told my valued friend, Tade but discovered that it was the same thought that has been brewing in his mind too. Soon both of us left our various occupations to start a Consulting Firm. We’d thought we had the solution to Africa’s Entrepreneurs problems. Our consulting Firm was known as Potsherd Human Development Company.
To kick off, we began interviewing top African Entrepreneurs in a project tagged, The Billionaires Chat. We soon discovered that it was necessary for Entrepreneurs to learn the wisdom inherent in Successful Entrepreneurs, a great idea strucked us to begin a Business Academy known as Fortunes Entrepreneurs School. At this stage of our lives, we were perhaps the busiest of our peers, even though today I am not happy to use the word, ‘busiest’.
Then in the course of our ‘running around’, we met an incredible fellow… a man who created more than 105 businesses…. A man whose conversation and teaching changed our lives positively forever. This man was RARE! Never in my little life had I met such wisdom and soundness from any mortal man. I and my partner, Tade Esan called this man, Our RARE Mentor.
Perhaps, we would have ended up with hypertension if not for our encounter with RARE Mentor. RARE Mentor created 105 businesses in countries that he never lived in and countries that he couldn’t speak the people’s native language. It was not the businesses he created that killed him when he eventually died… he died a peaceful death… he never had the diseases mostly associated with Entrepreneurs. In our early encounters with RARE Mentor, he said concerning the way we approached business, ‘if you two,’ referring to I and Tade, ‘continue this way, you may soon die before me.’ Those words made my mind run wild, hitting me so hard in the chest. Continuing, he said, ‘there is a difference between hard labour and wise labour…. Your job as an Entrepreneur is to choose the one that you find suitable for you.’
‘Who wouldn’t pick Wise Labour?’ I thought to myself. ‘It would be an unwise decision to choose hard labour.’
As though reading my thoughts, RARE Mentor said, ‘My sons, the way you are going is the hard route to success and it is not a guarantee that you will get there… you need to take another route, which is the wise route.’
‘Which sir,’ Tade said, ‘is the wise route?’ bringing out his pen to scribbled the thoughts of RARE Mentor in his journal.
‘The wise route to Entrepreneurship is to understand the essence of Entrepreneurship. Business has become an unconscious trap for many Entrepreneurs today,’ he said smiling at our young faces. Then he said, ‘a lot of people fail to understand the true meaning of business before they jump into starting one… they think business is all about starting.’
Curiously, I asked, ‘what then is the essence of business to an Entrepreneur?’
Answering, RARE Mentor said, ‘a business is simply a money-making machine that an Entrepreneur invents that adds value to mankind whilst pouring wealth into his own life and those around him.’
According to RARE Mentor, the job of an Entrepreneur is to invent a machine called business… ‘every Inventors job ends at inventing not managing their inventions,’ he often said, ‘An Inventor knows that he has created a limitation if the invention is only something that can only work when he show up. In that same way, an Entrepreneur’s job is to invent a business that will always work without him. It is a faulty business that you have invented when it works only when you are working physically in the businesses.
‘Can you imagine,’ RARE Mentor said later in our conversation, ‘if Orville and Wilbur Wright had only invented the airplane that only them could operate.’ Immediately, I started having a dialogue in my heart. I realized that we may not have the privilege of travelling so quickly if the invention of the Wright brothers had been poor. As RARE Mentor took us through the journey of Successful Entrepreneurship, it soon occurred to us why Entrepreneurship has not endured in Africa. Many are simply sing their energy to manage the businesses that they don’t have time for inventing. The Entrepreneur is only successful at inventing a business that is valuable to mankind and to himself.
‘Being busy’ he often said, ‘does not mean business. Never mistake being busy for being a Business Owner. You are not a business Owner if you owned by your business… you are only a slave to a business that owns you.’ Being your own Boss can be paraphrased as Being in Your Box. The essence of business is that you should be slave to your business.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
Years ago when I was Associate Editor of one of Africa’s Leading magazine at age 21, I thought I was the most successful young Nigerian. My valued friend, Tade Esan was a Book Consultant to some of the top Business Executives, both of us had a lot of good things going on for us. I and Tade had met at a Developmental program created by another good friend, Kunle Samuel. The program was called, Adding to Life. It was an in-door program for some of the great young minds in Nigeria, which was where I and Tade had the first contact. Each of us struck the other with insightful thoughts, that we became friends immediately even at a time when I rarely made friends. The journey of our friendship had remained stronger and glorious by the day.
Later, as we progressed in our relationship, I started experiencing a growing melancholy towards my exalted position and work as a Development Consultant and Associate Editor. I wanted something more that could be more strategic and helpful to Entrepreneurs. The passion was so strong that I began to write and research on Entrepreneurship in Africa. It was an amazement that I found that successful Entrepreneurship in Africa has not endured.
As usual, I told my valued friend, Tade but discovered that it was the same thought that has been brewing in his mind too. Soon both of us left our various occupations to start a Consulting Firm. We’d thought we had the solution to Africa’s Entrepreneurs problems. Our consulting Firm was known as Potsherd Human Development Company.
To kick off, we began interviewing top African Entrepreneurs in a project tagged, The Billionaires Chat. We soon discovered that it was necessary for Entrepreneurs to learn the wisdom inherent in Successful Entrepreneurs, a great idea strucked us to begin a Business Academy known as Fortunes Entrepreneurs School. At this stage of our lives, we were perhaps the busiest of our peers, even though today I am not happy to use the word, ‘busiest’.
Then in the course of our ‘running around’, we met an incredible fellow… a man who created more than 105 businesses…. A man whose conversation and teaching changed our lives positively forever. This man was RARE! Never in my little life had I met such wisdom and soundness from any mortal man. I and my partner, Tade Esan called this man, Our RARE Mentor.
Perhaps, we would have ended up with hypertension if not for our encounter with RARE Mentor. RARE Mentor created 105 businesses in countries that he never lived in and countries that he couldn’t speak the people’s native language. It was not the businesses he created that killed him when he eventually died… he died a peaceful death… he never had the diseases mostly associated with Entrepreneurs. In our early encounters with RARE Mentor, he said concerning the way we approached business, ‘if you two,’ referring to I and Tade, ‘continue this way, you may soon die before me.’ Those words made my mind run wild, hitting me so hard in the chest. Continuing, he said, ‘there is a difference between hard labour and wise labour…. Your job as an Entrepreneur is to choose the one that you find suitable for you.’
‘Who wouldn’t pick Wise Labour?’ I thought to myself. ‘It would be an unwise decision to choose hard labour.’
As though reading my thoughts, RARE Mentor said, ‘My sons, the way you are going is the hard route to success and it is not a guarantee that you will get there… you need to take another route, which is the wise route.’
‘Which sir,’ Tade said, ‘is the wise route?’ bringing out his pen to scribbled the thoughts of RARE Mentor in his journal.
‘The wise route to Entrepreneurship is to understand the essence of Entrepreneurship. Business has become an unconscious trap for many Entrepreneurs today,’ he said smiling at our young faces. Then he said, ‘a lot of people fail to understand the true meaning of business before they jump into starting one… they think business is all about starting.’
Curiously, I asked, ‘what then is the essence of business to an Entrepreneur?’
Answering, RARE Mentor said, ‘a business is simply a money-making machine that an Entrepreneur invents that adds value to mankind whilst pouring wealth into his own life and those around him.’
According to RARE Mentor, the job of an Entrepreneur is to invent a machine called business… ‘every Inventors job ends at inventing not managing their inventions,’ he often said, ‘An Inventor knows that he has created a limitation if the invention is only something that can only work when he show up. In that same way, an Entrepreneur’s job is to invent a business that will always work without him. It is a faulty business that you have invented when it works only when you are working physically in the businesses.
‘Can you imagine,’ RARE Mentor said later in our conversation, ‘if Orville and Wilbur Wright had only invented the airplane that only them could operate.’ Immediately, I started having a dialogue in my heart. I realized that we may not have the privilege of travelling so quickly if the invention of the Wright brothers had been poor. As RARE Mentor took us through the journey of Successful Entrepreneurship, it soon occurred to us why Entrepreneurship has not endured in Africa. Many are simply sing their energy to manage the businesses that they don’t have time for inventing. The Entrepreneur is only successful at inventing a business that is valuable to mankind and to himself.
‘Being busy’ he often said, ‘does not mean business. Never mistake being busy for being a Business Owner. You are not a business Owner if you owned by your business… you are only a slave to a business that owns you.’ Being your own Boss can be paraphrased as Being in Your Box. The essence of business is that you should be slave to your business.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
Monday, November 23, 2009
THIS IS YOUR ONLY JOB AS AN ENTREPRENEUR
THIS IS YOUR ONLY JOB AS AN ENTREPRENEUR
If you are involved in business, the chances are that you will be asked, ‘what it’s all about?’ on a fairly basis, ‘business seems to be a subject that most people have a vague idea about. The idea people have about business is that business is about doing and labouring physically. People don’t understand to any great extent. In many cases, explanation is considerably overcomplicated.
When I and Tade left our highly exalted positions as Associate Editor and Book Consultant respectively to start our Consulting Firm and Business Academy, it seemed we were in business… we had a lot on our hands, making sure that the business becomes highly successful. At first, it seemed simple to tell people that you are now a Business man…. It seemed commonsense.
Later, inevitably, it all got a touch more complicated… we were working out our hearts. Our passion to see that Entrepreneurs live beyond their limits was burning vigorously in our hearts. Business soon became a most complex of problems that we had to deal with. Not surprisingly, I didn’t seem to use too much of the complicated theory in our first ‘businesses’ --- just commonsense.
Then I and Tade met RARE Mentor, a man who created more than 105 businesses. I was very much amazed at the number of World-Class businesses that this man created. He created businesses in China, but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there. RARE Mentor owned one of the leading hotels in Africa.
When I and Tade encountered RARE Mentor inside the exclusive reception of a bank in Victoria Island, Lagos. We hadn’t the faintest idea that our lives could transform in such a rapid fashion. The difference between the two of us and RARE Mentor was that we were labouring hard while RARE Mentor never worked in his businesses. We had so much work on our hands with just one company, while RARE Mentor had no physical wok to do with 105 businesses.
When we asked him if he was a business man inside that bank’s reception, RARE Mentor answered, ‘I am a Business Creator not a Business man.’ That startled us. I had no inkling that there was a difference between a Business Man and Business Creator… actually, I never knew there was anything called a Business Creator.
Then Tade asked RARE Mentor, ‘what do you mean?’
Smiling, RARE Mentor replied, ‘A business man must do the work in his business for it to grow successfully.’ Then he paused to catch his breath, continuing, he said, ‘A Business Creator’s job is to create businesses, he doesn’t have to work in the business for it to be successful.’
In our later conversation with RARE Mentor, he stressed that Entrepreneurship is not about doing but about creating. Creating is the Entrepreneur’s art not doing. ‘The job of Entrepreneur,’ RARE Mentor said, ‘is to create the results, but the job of your team is to get the results that you have created.’
The unpleasant life of most Entrepreneurs is that they are stucked in between creating and doing and according to RARE Mentor, you can’t be perfect trying those two together. A true Entrepreneur must know the difference between creating and doing.
At a time when the gospel of Be Your Own Boss and Do Your Own Thing is prevalent, only Entrepreneurs who se their jobs as creators would reap the prosperous reward of Entrepreneurship.
I and Tade have been lucky enough to meet with RARE Mentor, who showed us the Language of Entrepreneurs Freedom. He thoughts on Business and Entrepreneurship have had strange impact on our thinking and the results it has produced. I and Tade would had been trying hard, taking chances with our lives and using our energy to achieve results. Many people have helped us too and we are gratitude to them for their help. I doubt I would have gained much knowledge and wisdom if we had not met RARE Mentor.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
If you are involved in business, the chances are that you will be asked, ‘what it’s all about?’ on a fairly basis, ‘business seems to be a subject that most people have a vague idea about. The idea people have about business is that business is about doing and labouring physically. People don’t understand to any great extent. In many cases, explanation is considerably overcomplicated.
When I and Tade left our highly exalted positions as Associate Editor and Book Consultant respectively to start our Consulting Firm and Business Academy, it seemed we were in business… we had a lot on our hands, making sure that the business becomes highly successful. At first, it seemed simple to tell people that you are now a Business man…. It seemed commonsense.
Later, inevitably, it all got a touch more complicated… we were working out our hearts. Our passion to see that Entrepreneurs live beyond their limits was burning vigorously in our hearts. Business soon became a most complex of problems that we had to deal with. Not surprisingly, I didn’t seem to use too much of the complicated theory in our first ‘businesses’ --- just commonsense.
Then I and Tade met RARE Mentor, a man who created more than 105 businesses. I was very much amazed at the number of World-Class businesses that this man created. He created businesses in China, but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there. RARE Mentor owned one of the leading hotels in Africa.
When I and Tade encountered RARE Mentor inside the exclusive reception of a bank in Victoria Island, Lagos. We hadn’t the faintest idea that our lives could transform in such a rapid fashion. The difference between the two of us and RARE Mentor was that we were labouring hard while RARE Mentor never worked in his businesses. We had so much work on our hands with just one company, while RARE Mentor had no physical wok to do with 105 businesses.
When we asked him if he was a business man inside that bank’s reception, RARE Mentor answered, ‘I am a Business Creator not a Business man.’ That startled us. I had no inkling that there was a difference between a Business Man and Business Creator… actually, I never knew there was anything called a Business Creator.
Then Tade asked RARE Mentor, ‘what do you mean?’
Smiling, RARE Mentor replied, ‘A business man must do the work in his business for it to grow successfully.’ Then he paused to catch his breath, continuing, he said, ‘A Business Creator’s job is to create businesses, he doesn’t have to work in the business for it to be successful.’
In our later conversation with RARE Mentor, he stressed that Entrepreneurship is not about doing but about creating. Creating is the Entrepreneur’s art not doing. ‘The job of Entrepreneur,’ RARE Mentor said, ‘is to create the results, but the job of your team is to get the results that you have created.’
The unpleasant life of most Entrepreneurs is that they are stucked in between creating and doing and according to RARE Mentor, you can’t be perfect trying those two together. A true Entrepreneur must know the difference between creating and doing.
At a time when the gospel of Be Your Own Boss and Do Your Own Thing is prevalent, only Entrepreneurs who se their jobs as creators would reap the prosperous reward of Entrepreneurship.
I and Tade have been lucky enough to meet with RARE Mentor, who showed us the Language of Entrepreneurs Freedom. He thoughts on Business and Entrepreneurship have had strange impact on our thinking and the results it has produced. I and Tade would had been trying hard, taking chances with our lives and using our energy to achieve results. Many people have helped us too and we are gratitude to them for their help. I doubt I would have gained much knowledge and wisdom if we had not met RARE Mentor.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
Saturday, November 21, 2009
THIS IS YOUR ONLY JOB AS AN ENTREPRENEUR
THIS IS YOUR ONLY JOB AS AN ENTREPRENEUR
If you are involved in business, the chances are that you will be asked, ‘what it’s all about?’ on a fairly basis, ‘business seems to be a subject that most people have a vague idea about. The idea people have about business is that business is about doing and labouring physically. People don’t understand to any great extent. In many cases, explanation is considerably overcomplicated.
When I and Tade left our highly exalted positions as Associate Editor and Book Consultant respectively to start our Consulting Firm and Business Academy, it seemed we were in business… we had a lot on our hands, making sure that the business becomes highly successful. At first, it seemed simple to tell people that you are now a Business man…. It seemed commonsense.
Later, inevitably, it all got a touch more complicated… we were working out our hearts. Our passion to see that Entrepreneurs live beyond their limits was burning vigorously in our hearts. Business soon became a most complex of problems that we had to deal with. Not surprisingly, I didn’t seem to use too much of the complicated theory in our first ‘businesses’ --- just commonsense.
Then I and Tade met RARE Mentor, a man who created more than 105 businesses. I was very much amazed at the number of World-Class businesses that this man created. He created businesses in China, but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there. RARE Mentor owned one of the leading hotels in Africa.
When I and Tade encountered RARE Mentor inside the exclusive reception of a bank in Victoria Island, Lagos. We hadn’t the faintest idea that our lives could transform in such a rapid fashion. The difference between the two of us and RARE Mentor was that we were labouring hard while RARE Mentor never worked in his businesses. We had so much work on our hands with just one company, while RARE Mentor had no physical wok to do with 105 businesses.
When we asked him if he was a business man inside that bank’s reception, RARE Mentor answered, ‘I am a Business Creator not a Business man.’ That startled us. I had no inkling that there was a difference between a Business Man and Business Creator… actually, I never knew there was anything called a Business Creator.
Then Tade asked RARE Mentor, ‘what do you mean?’
Smiling, RARE Mentor replied, ‘A business man must do the work in his business for it to grow successfully.’ Then he paused to catch his breath, continuing, he said, ‘A Business Creator’s job is to create businesses, he doesn’t have to work in the business for it to be successful.’
In our later conversation with RARE Mentor, he stressed that Entrepreneurship is not about doing but about creating. Creating is the Entrepreneur’s art not doing. ‘The job of Entrepreneur,’ RARE Mentor said, ‘is to create the results, but the job of your team is to get the results that you have created.’
The unpleasant life of most Entrepreneurs is that they are stucked in between creating and doing and according to RARE Mentor, you can’t be perfect trying those two together. A true Entrepreneur must know the difference between creating and doing.
At a time when the gospel of Be Your Own Boss and Do Your Own Thing is prevalent, only Entrepreneurs who se their jobs as creators would reap the prosperous reward of Entrepreneurship.
I and Tade have been lucky enough to meet with RARE Mentor, who showed us the Language of Entrepreneurs Freedom. He thoughts on Business and Entrepreneurship have had strange impact on our thinking and the results it has produced. I and Tade would had been trying hard, taking chances with our lives and using our energy to achieve results. Many people have helped us too and we are gratitude to them for their help. I doubt I would have gained much knowledge and wisdom if we had not met RARE Mentor.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
If you are involved in business, the chances are that you will be asked, ‘what it’s all about?’ on a fairly basis, ‘business seems to be a subject that most people have a vague idea about. The idea people have about business is that business is about doing and labouring physically. People don’t understand to any great extent. In many cases, explanation is considerably overcomplicated.
When I and Tade left our highly exalted positions as Associate Editor and Book Consultant respectively to start our Consulting Firm and Business Academy, it seemed we were in business… we had a lot on our hands, making sure that the business becomes highly successful. At first, it seemed simple to tell people that you are now a Business man…. It seemed commonsense.
Later, inevitably, it all got a touch more complicated… we were working out our hearts. Our passion to see that Entrepreneurs live beyond their limits was burning vigorously in our hearts. Business soon became a most complex of problems that we had to deal with. Not surprisingly, I didn’t seem to use too much of the complicated theory in our first ‘businesses’ --- just commonsense.
Then I and Tade met RARE Mentor, a man who created more than 105 businesses. I was very much amazed at the number of World-Class businesses that this man created. He created businesses in China, but couldn’t speak the language of the Chinese people. He created businesses in Australia and Mexico but never lived there. RARE Mentor owned one of the leading hotels in Africa.
When I and Tade encountered RARE Mentor inside the exclusive reception of a bank in Victoria Island, Lagos. We hadn’t the faintest idea that our lives could transform in such a rapid fashion. The difference between the two of us and RARE Mentor was that we were labouring hard while RARE Mentor never worked in his businesses. We had so much work on our hands with just one company, while RARE Mentor had no physical wok to do with 105 businesses.
When we asked him if he was a business man inside that bank’s reception, RARE Mentor answered, ‘I am a Business Creator not a Business man.’ That startled us. I had no inkling that there was a difference between a Business Man and Business Creator… actually, I never knew there was anything called a Business Creator.
Then Tade asked RARE Mentor, ‘what do you mean?’
Smiling, RARE Mentor replied, ‘A business man must do the work in his business for it to grow successfully.’ Then he paused to catch his breath, continuing, he said, ‘A Business Creator’s job is to create businesses, he doesn’t have to work in the business for it to be successful.’
In our later conversation with RARE Mentor, he stressed that Entrepreneurship is not about doing but about creating. Creating is the Entrepreneur’s art not doing. ‘The job of Entrepreneur,’ RARE Mentor said, ‘is to create the results, but the job of your team is to get the results that you have created.’
The unpleasant life of most Entrepreneurs is that they are stucked in between creating and doing and according to RARE Mentor, you can’t be perfect trying those two together. A true Entrepreneur must know the difference between creating and doing.
At a time when the gospel of Be Your Own Boss and Do Your Own Thing is prevalent, only Entrepreneurs who se their jobs as creators would reap the prosperous reward of Entrepreneurship.
I and Tade have been lucky enough to meet with RARE Mentor, who showed us the Language of Entrepreneurs Freedom. He thoughts on Business and Entrepreneurship have had strange impact on our thinking and the results it has produced. I and Tade would had been trying hard, taking chances with our lives and using our energy to achieve results. Many people have helped us too and we are gratitude to them for their help. I doubt I would have gained much knowledge and wisdom if we had not met RARE Mentor.
Be Rich and FREE Today!!!
Chudi Onyemeri lrc.
+234(0)803-086-8300
coachchudi@gmail.com
Friday, November 13, 2009
ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri
ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS 2 Chudi Onyemeri
The challenge business people have is that in the process of trying to grow, they engage their businesses in two or more markets. Would Robb not diminish the monopoly advantage that she already has in the marketplace? Then he continued, as a creator of business, you must understand how to magnetize and attract the kind customers you want.’ At RARE Coaching Company, we discovered that businesses around the world must understand how to create the kind of customers they want not how to compete with the customer’s of their competitors. RARE Mentor said, ‘the way of the Freedom-Minded is to create customers that you want and not compete or snatch the customers of others. Competitors are reactive, creators are producers of customers and it is your creators nature that gives you a monopoly advantage®’.
In attracting perfect customers, we must know the kind of customers that your business is designed for. Your business is not designed for everybody. As RARE Mentor said, ‘Everybody’s business is nobody’s business.’ in discussing with RARE Mentor about attracting the perfect customers, he shared a story of a bird with us. He said, ‘you don’t see different kind of birds flying together neither do you see different kinds of animals flocking together. Every creature prefer its own kind and people. The personality of your enterprise must be in affinity with the personality of a unique set of people. No matter how much you know about your product, you must think specifically about people.’
Trying to show your managerial brilliance by increasing their brands is not a good way of Handing off from your business. RARE Mentor also said, ‘marketing is a system and making sure you always lead the market should be your system. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.’ He concluded with us that evening as he stood up. I and Tade joined him. We had been dismissed for that day. As I and Tade flagged down a taxi, we were quiet all through the journey. I realized that almost all the businesses in Nigeria were doing the opposite of what RARE Mentor had advised us on. The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder; it’s the 2nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.
If Zenith Bank decides to announce herself as the millionaires bank, even those who are yet to be millionaires would want to bank her. You don’t need to engage many markets to increase the dominance of a brand. A brand already means something in the mind of customers. The Oba of Benin is not the Oba of Lagos, they both have their crowd and are uniquely respected. Claiming to be the Oba of Millionaires Bank and customer’s service bank at the same time is reducing your brand. The more you grow, the more you should find a specified market to focus on. The idea to appeal to entire world is what makes company grounded. Eleganza is not a global company even though it has prominence in Nigeria . It cannot do well outside Nigeria because of the problem of branding. She means too many things to all people. With biro, coolers, shopping mall, the question is where is the former business kingpin? I rather think, it’s not because of the management inability to reinvent or rebrand but the business owner’s inability to create businesses that can always work without them.
Success in business is not a mystery, it’s a product of strategies. The right strategy is what influences business success. Many are stranded in business not because they are unable to think sound business or come up with great ideas but because they lack the strategy to make business work without them. Rather than own a restaurant that appeals to too many people, it’s better to create businesses that would always dominate the market. When a business has too many battles to fight, it would lose all the battles at the same. You can’t chase two rats and expects to get the two… you’ll get none.
One of my favorite comedians is Bill Cosby. Many may not see him as an Entrepreneur, but I think he’s got some wisdom for aspiring Business Creators when he said, I may not know the secret to success but I do know that the secret to failure is to try tom please everybody. You can only appeal to one group, one crowd, one market. Chasing two or groups, markets and crowds is like chasing two rabbits … it’ll be an unsuccessful chase. The idea to chase two rats is spurned from the assumption that at least you’ll be ale to get one of the rabbits. Or from the idea that you should not put all your eggs in one basket, so the idea is to put them in all baskets. The question then is, how many baskets can you carry at the same thing? Imagine you chasing two rats at the same time. I guess people might probably think you need an examination. Success is focus. Success is understanding the specific thing you’ll need to succeed with and getting them. Success according to a mentor is knowing the right thing to do and doing them, knowing the right way to go and going there and knowing the right thing to say and saying it.
It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: freedomcoaching@yahoo.com
Chudi Onyemeri: is a license Rare Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.
Chudi Onyemeri: is a license Rare Coach of the World’s No.1 Business freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.
ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS Chudi Onyemeri
ATTENTION BUSINESS OWNERS: FOCUS ON YOUR RABBITS Chudi Onyemeri
An extraordinary series of events took place in I and Tade’s (my partner’s) lives, beginning when I was an Associate Editor of one of the leading magazine in Nigeria at 20. Tade Esan was a renowned Book Expert and carved a profession of Book Consultancy because he helped busy Executives with vital resources for their development. In his work with People, he demystified the myth that Nigerians don’t read. But success did not come until Tade and I stumbled upon RARE Mentor in the Head-Quarter of a bank in Lagos , Nigeria . We had been invited by one of the Bank’s Executive when we met RARE Mentor at the reception of the Bank’s corporate office and the adventures that followed were to transform their lives.
The years that follow prior to our encounter with RARE Mentor, I was an Associate Editor whose dream was to help others achieve their own dreams their development. So I also became a Development Consultant. As an Associate Editor and a Development Consultant, I was later to seat among professors of Universities, gave speeches to young people and receive some honors. My life brought rewards. At 21, my phone was always buzzing with calls from people I had never met before.
Someone had seen my face on a magazine and called me up for a relationship. Her name was Kendi. Kendi called me each night and day and sometimes spoke for twenty minutes on the phone! I never saw Kendi and avoided any physical meeting with her, at least she was based in Port-Harcourt while I was in Lagos . Interestingly, Kendi was about 28 years and a graduate of Medicine while I was not yet a graduate and was just 21. Everything was going well! I felt on top of the world.
Meanwhile Tade, had succeeded in his Book Consultancy that he was a special feature on Daily Sun Newspaper. He shared insights on Books and the powers they carry. It became an instant credibility for Tade that universities posted the articles on their boards. In the University of Ado-Ekiti , a lady friend of his, had seen the article and called him in the night thereafter. This lady had never called him on phone before. He was named the Personality of the week in the University of Ado-Ekiti.
However, in the early quarter of 2006, something began to take shape in our lives. We began to get uncomfortable with our achievement. By then, I and my magazine team had launched another version of Magazine meant for students and Tade had us as the Corporate Affairs Manager. Tade was also setting up his Resource Firm and was taking it to a new height because of the trailing success and the growing number of clientele. During this time, I felt a growing melancholy, even in the midst of all these. Shortly thereafter, I started writing on Business in Africa . Nearly every night, I jerked awake, writing, reading and researching on Business in Africa .
I started a series entitled Entrepreneurial Tendencies on my column. I wanted more struggling businesses to grown into Great Corporation. One evening, I discussed this issue with Tade and discovered that we shared the same passion as he was also interested in facilitating growth and success for Entrepreneurs than any other thing at the moment. We discussed this issue each day that it consumed their activities. We became consumed by our latest passion that we began planning on new initiatives. In our plans, we started a project that entails interviewing top Entrepreneurs in Nigeria . We wanted some of the leading Entrepreneurs in Nigeria to share insights on business to other young people and Start-up Entrepreneurs.
Then we took up another challenge by getting plans ready for a Business Academy known as Fortunes Entrepreneurial School (FES). We discussed this issue with someone who gave out a space for the Academy to take off for FREE. We also got top Facilitators who became enthusiastic of the project. This crusade was like a virus in our blood. Then they also began a plan for a new company that will help to oversee these projects, they called it Potsherd Human Development Company, the company was a Life and Business Coaching Company.
Then we met RARE Mentor and everything changed. We had gone for an appointment at a Bank’s Executives when we met RARE Mentor. He was our teacher and we became his student.
RARE Mentor created over 105 businesses that work profitably without him. He once said to us in his ‘Because true entrepreneurs know their limits and understand that FREEDOM is the most important business goal, they establish factors that help them create businesses that always work prosperously in their absence. Business creators recognize owning a profitable business is not the same as owning a profitable business that works without you.’ According to RARE Mentor, ‘What makes a business profitable in the short term is not the same thing that facilitates your freedom as an Entrepreneur.’ He went on to say that, ‘Many have tried to use a mathematical approach to solve their business problems. They assume that business success is predicated on your statistical approach rather than a customers approach.’
In a bid to get on the top list of rankings on the Wall Street, Nigerian Stock Exchange, Fortunes¸ Africa Investors Research, many companies expand or diversify brands. Growth and globalization is the reason most companies expand brand. They even have a name for the process, rebranding. They build series of products, companies and services so as to appeal to another set of market whilst holding onto current customers.
Most Nigerian companies fall into this globalization trap without warning. A marketing campaign is launched that consist of taking away customers of other companies while holding onto their current customers. In order to attract more sales, many have tried to reinvent or recreate their businesses with still holding on their former businesses. The challenge of making more profits and winning the war of business is driving a lot of companies to go through this rebranding process. Our dear Country has also falling into the rebranding trap. Many are creating new products for their new customers. Let’s imagine Coca-Cola in order to increase her profits decides to introduce a beer which would be known as Coca-Cola Beer. Or imagine that Microsoft in a bid to generate more clients and create more profits decides to venture into hardware by introducing Micro-Hard into the market. Truly, it sounds logical and wise decision for any management to make a rebranding decision… I guess that’s why many in Nigeria are making such decision.
When Cadbury came up with the idea of Tom-tom Extra to supplement the efforts of the original tom-tom, it was an effort to increase profitability and growth. Tom-tom used to generate revenue of ……… until Tom-tom Extra was introduced… the revenue turned to ….. in 2008 staffs were running away from Cadbury as they couldn’t meet the target being set by the company. It was a target that was possible to meet but something happened that must have caused the trouble. When May & Baker ventured into Mimee Snack Noodles and Mimee Noodles, there both were beautiful ideas that could have help rebuilt the business but it didn’t, it rather took May & Baker down the slope.
Robb, one of the flagship brands in the stable of PZ Cussons went through the dumb process of rebranding… even my computer does not recognize the word REBRANDING… According to the General Manager of PZ Cussons, we have tapped into a great area of the need of Nigerians and come up with new variants that are designed to ensure consumers continue to enjoy and relish the unique and authentic ointment solutions they cherish. Each and everyday, we are becoming conversant with this kind of dumb strategic process. With the introduction of new brad ointments such as Robb Tin, Robb Inhaler, Robb Junior, Robb Tarzan Herbal, Robb Intense Heat and Robb Spray. My question is, where would all these brands end up? Your guess is as good as mine. If you have a ROBB JUNIOR, which then is the ROBB SENIOR? That goes to say that Robb will have to fight with his other brands. It’s a dumb process for brands of same companies to wage war against themselves.
Even people can rebrand themselves but true brands don’t rebrand, you either have a brand or not. Maybe, it’s iimportnat to understand what a brand means, ‘ a brand is simply a leader, model, path-creator, a product that means the industry.’ i.e when you think of ointment, you’d say ROBB. But why then did ROBB rebrand for? Why did ROBB change its leadership, path-creator’s nature, is it looking for a new industry? The truth of the matter is that companies are growth-starved… they feel that success is in engaging a business in two or more markets. They concentrate on two or more markets that they are incapable of managing rather than focusing on one market and appeal to the same group; they try to show their managerial brilliance by increasing their brands. Just as your eyes cannot focus on two books at the same time, your dominance in the market is not by getting involved in many markets. You can only appeal to one crowd. Ever heard the adage, jack of all trade, master of none.
The introduction of tom-tom extra does not mean growth, it means extending a brand. They only have two markets to concentrate on. Imagine Ariel have 3 brands, it has 3 markets to focus on. Microsoft has nothing else to focus on except software in micro form, little wonder, it’s the 2nd most popular and valuable brand in the planet. In 2005, Microsoft was worth $304 billion in the stock market, can you beat that? It takes understanding of this process to win in the business world. You can’t be engaging in a me too strategy and expect to win the marketing war.
It’s my joy for you to create a sellable asset that serves you for eternity if Christ tarries just like RARE Mentor. If you’re serious about freedom and you want to get someone who can just show you how. Well, subscribe to a FREE Magazine that’ll help you to create businesses that can work without you. SMS me NOW! OR Call a Rare Coach® Now! 234(0)8030868300, 234(0)8038270921 or Email: coachchudi@gmail.com
Chudi Onyemeri: is a license Business Freedom Coach of the World’s No.1 Entrepreneurs freedom Coaching firm, Rare Coaching Company, the company is responsible for helping Entrepreneurs create prosperous businesses that works without them. At age 21, he was an Associate Editor of one of Nigeria’s foremost magazine where he helped the magazine reached sales of over 50, 000 copies from just one of their many editions. Chudi was a Former Director of Fortunes Entrepreneurial School , an institution, which he and his friend, Tade Esan formed in 2006. Chudi has appeared on various media as a columnist Fast Company, Start-Up.com, Entrepreneur.com. He has a special passion for the preservation of human dignity.
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